Color is a valuable asset to any brand. It can build awareness for the brand and create impact.
Why is color important?
The human brain is wired to remember things in very specific ways. If you have ever witnessed a car accident and had to provide a report to a police officer, you likely said something like “The red car hit the blue van”. That is because our brains are programmed to remember colors and shapes first – thus the saying a picture is worth a thousand words. Our brains can remember the details of picture because we remember the colors and shapes of an image more aptly than we do details like typed words. We simply process images faster and more deeply than a paragraph.
So how does that translate to branding? Color is a valuable asset to a brand, it can create awareness and impact, as well as improve brand recall.
Color increases Brand Recall by 80%. In a study done by E. Hoadley at the University of Loyola, Maryland, it was shown that color can increase memory by 80% as compared to black and white. To make sure your customers remember your brand, consistently use the brands colors across all mediums of advertising.
Color increases a Consumers Attention. Colored advertisements can attract people to read the advertisement up to 42% more often than non-colored ads. The longer we pay attention to an ad, the more adeptly our cognitive systems process the information and the higher the probability of the information will be stored in long-term memory. And isn’t that what marketing is all about, getting the consumer to remember your brand and make the purchase.
19 Creative ways to use color to reinforce your brand image.
Consistently using your brands colors in every interaction with your customer helps to build your brand identity and creates a feeling of consistency (which can translate to dependable) for your client
Here are some creative ways to use your brand colors [Read more…]