Color is a valuable asset to any brand. It can build awareness for the brand and create impact.
Why is color important?
The human brain is wired to remember things in very specific ways. If you have ever witnessed a car accident and had to provide a report to a police officer, you likely said something like “The red car hit the blue van”. That is because our brains are programmed to remember colors and shapes first – thus the saying a picture is worth a thousand words. Our brains can remember the details of picture because we remember the colors and shapes of an image more aptly than we do details like typed words. We simply process images faster and more deeply than a paragraph.
So how does that translate to branding? Color is a valuable asset to a brand, it can create awareness and impact, as well as improve brand recall.
Color increases Brand Recall by 80%. In a study done by E. Hoadley at the University of Loyola, Maryland, it was shown that color can increase memory by 80% as compared to black and white. To make sure your customers remember your brand, consistently use the brands colors across all mediums of advertising.
Color increases a Consumers Attention. Colored advertisements can attract people to read the advertisement up to 42% more often than non-colored ads. The longer we pay attention to an ad, the more adeptly our cognitive systems process the information and the higher the probability of the information will be stored in long-term memory. And isn’t that what marketing is all about, getting the consumer to remember your brand and make the purchase.
19 Creative ways to use color to reinforce your brand image.
Consistently using your brands colors in every interaction with your customer helps to build your brand identity and creates a feeling of consistency (which can translate to dependable) for your client
Here are some creative ways to use your brand colors [Read more…]
Seven seconds is the average window you have to make a good first impression. For some potential customers the first time they will “see” you is on Facebook, making your cover photo an important marketing tool. Similar to the physical entrance of your business, it plays an important role in defining your brand and in the success of your overall marketing strategy. [Read more…]
Cocktail parties are a great way to meet new people and to develop relationships that can benefit your business. Social media can do the same thing, but just like a cocktail party, some simple etiquette should be observed. Follow these tips to help engage more readers and build your audience.
Keep it social.
Red or white? Your voice on social media should sound like it does after one glass of wine, casual and relaxed. [Read more…]
Simply put, an email that isn’t opened isn’t going to produce results. Achieving the highest possible open rate is the primary objective of all email campaigns. Your email gets just two seconds to pass this critical hurdle. That’s all it takes for the reader to decide to open an email or scan right past it.
Marketers rely on two elements of an email to make sure it is opened: [Read more…]
Just when you develop a tactical social media plan designed to give you maximum marketing exposure, something changes. Most recently, Facebook announced two modifications to their advertising program, both require relooking at your media plan, either may affect your brands impact on its target market, arguably for the better. Let’s take a look:
Dayparting – This is good news for some who use Facebook to promote their business. Facebook will now allow advertisers to select specific parts of the day or days of the week that an ad will run. This helps to bring the Facebook ad process on par with Google Adwords. Here are some things you need to know about this new feature: [Read more…]
Just eight seconds, that is the attention span of the average facebook user. Eight seconds is how long you have to communicate your message and get them to take the action you wish. Even a goldfish has an attention span of nine seconds! So the question is: Can you keep a visitor on your facebook page for longer than eight seconds? Can you communicate your message to them and get them to take some action? [Read more…]
“Ready, Set, Go”
Three simple words. Yet the anticipation and preparation of the first two words is where we find the foundation of success. Every sprinter knows that if you have not properly “set” yourself at the beginning of a race, your results could be disappointing.
To be poised to make an impact in 2014, the following tactics [Read more…]
Facebook has changed it’s algorithm again and has stated that page reach is going to be negatively impacted. Strategically scheduling posts is a powerful way to make sure you get the most reach out of every post and is a simple thing that you can do to make a big impact on your page. There are three strategic benefits [Read more…]